Release of the "China's 500 Most Valuable Brands" List

Beijing New Building Materials' brand value hits a new high

Brand value: 12.8255 billion yuan

An increase of 965.9 million yuan compared with last year

Ranked 70th among China's 500 most valuable brands

          On June 18, the 2025 (22nd) "World Brand Summit and China's 500 Most Valuable Brands Release Conference" was grandly held. Dong Zhanbo, Chief Engineer of Beijing New Building Materials, accepted the award on behalf of the company and participated in the dialogue session. At the scene, Dong Zhanbo had in-depth exchanges with Levitt Dore, Professor of Management and Marketing at Yale School of Management, Steve Evans, Professor of Industrial Sustainability at the Cambridge Institute for Manufacturing, Elie Ofek, Professor of Marketing at Harvard Business School, Maria Sáenz, Director of the MIT Digital Supply Chain Transformation Lab, Wang Chenhua, Vice President of Bosideng Co., Ltd., and Wang Juan, General Manager of Brand Affairs at Haier Kaos IoT Technology, on the topic of "Global Brand Strategy and Digital Supply Chain Management in the Context of the Artificial Intelligence Revolution", exploring how to use artificial intelligence and digital technologies to enhance brand influence and competitiveness.

          In the wave of the artificial intelligence revolution, modern technology has become an important driving force for enterprises to enhance brand value, strengthen competitiveness, and achieve sustainable development. Beijing New Building Materials continues to explore the integration path of brand marketing and modern technology, promote brand digital transformation, inject innovative vitality into the brand, and drive the continuous rise of brand value.

          Strengthen top-level design with management innovation. Beijing New Building Materials takes "Green Technology, Quality Life" as its mission, accelerates the transformation to a consumer building materials manufacturer and service provider, promotes "greenization, high-endization, digitalization, and internationalization" development, gives full play to the dual engines of technological innovation and brand building, and has successfully created the world-famous independent brands "Longpai" and "Taishan" in the gypsum board industry. It also owns many well-known brands such as "Yuwang", "Shuyang", "Mengpai", "Dengta", "Carpoly", and "Daqiao". Its products are widely used in national key projects, landmark buildings such as the Great Hall of the People, Olympic Games, and World Expo venues, as well as modern home life, serving the needs of people's better life. It was selected into the first batch of excellent results list of the central enterprise brand leadership action, and the "One Body, Two Wings" full brand was once again listed in the "2025 Top 500 Preferred Suppliers for Housing Construction Supply Chain Comprehensive Strength".

          Promote digital and intelligent empowerment with technological innovation. Accelerate digital construction, promote the greenization and digitalization of the entire industrial chain of production, supply, and sales. Relying on the National Enterprise Technology Center, Academician Expert Workstation, and Postdoctoral Research Station, it continuously promotes intelligent transformation. By the end of 2024, the number of authorized patents was 7,214, and the total number of valid patents was 5,253. It established a Science and Technology Committee, continued to "develop through innovation and become strong", strengthened the integration of research and industry, and promoted upgrading through scientific and technological innovation. It has built a number of digital pilot "smart factories"; continuously promoted the introduction of e-commerce sales for the entire product system, helping the company develop from a "manufacturing enterprise" to a "platform enterprise".

          Assist transformation and upgrading with marketing innovation. Facing the C-end home decoration consumer market, it continuously innovates brand communication methods, holding brand activities such as the "Swift Bringing Newness · Shanghai Impressions" event, the "Impressions of Beijing's Central Axis" scenic spot series activities, national tide salons, and "Renhe" concerts, publishing the book "Heart Wrapped in Light, Walking Together All the Way", launching the annual promotional video "Because of You" and the brand promotional video "Swift", and introducing the Beijing New Swift Workshop that integrates handcraft experience, cultural communication, brand display, and product sales. It has held innovative marketing activities such as live broadcast PK competitions; opened up TO C online sales channels to expand new advantages in online and offline marketing; with the help of digital means, through data benchmarking and resource empowerment, it continuously optimizes the marketing strategies and methods in the home decoration field, and helps production and operation with brand integration to increase profits and differentiated expansion to increase volume.

          Looking to the future, Beijing New Building Materials will deeply explore the path of brand digital transformation, drive high-quality development of the enterprise with brand power, integrate brand warmth into people's life scenarios, and help Chinese brands stand firm, be well-known, and go far on the global stage.

World Brand Lab

          Having been deeply engaged in the field of brand value evaluation for more than 20 years, it has become one of the most authoritative and influential brand evaluation institutions in the world, and a weathervane for measuring the value of world brands. It was initiated and founded by Professor Robert Mundell, the 1999 Nobel laureate in economics, who served as the first chairman. Experts and consultants of the World Brand Lab come from world top universities such as Harvard University, Yale University, Massachusetts Institute of Technology, Columbia University, University of Oxford, University of Cambridge, and INSEAD. Its research results have become an important basis for intangible asset evaluation in many corporate mergers and acquisitions.